Introducing Scratch, a podcast by Rival. Learn what the world's most successful marketers do differently.Scratch is a production of Rival, a marketing innovation consultancy
that develops strategies and capabilities that help businesses grow
faster. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop,
Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful
CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024;
check it out here 🔗 
https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024

Introducing Scratch, a podcast by Rival. Learn what the world's most successful marketers do differently.Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns. If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗 https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024

Introducing Scratch, a podcast by Rival. Learn what the world's most successful marketers do differently.Scratch is a production of Rival, a marketing innovation consultancy
that develops strategies and capabilities that help businesses grow
faster. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop,
Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful
CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024;
check it out here 🔗&nbsp;
https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024

Scratch Teaser

Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers?

Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers.
 
Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.

Business

Entrepreneurship

Marketing

Careers

Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.

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