There’s a romantic notion of creating something that becomes a commercial success. It’s the ultimate achievement. So much so, 25 million Americans are starting or running new businesses.

Recently, Peter binged the podcast, “How I Built This”. These stories of entrepreneurial success are inspirational and make it seem wildly possible, but that is only the case 18% of the time. What about the other 82%?

In this episode, we hear about the challenges from a first-time entrepreneur.