<p>WPP’s Rob Reilly is joined by Mae Karwowski, CEO and Founder of Obviously, to discuss WPP’s 2023 acquisition of Obviously, the explosive growth of influencer marketing and how Mae predicted it, advice for young entrepreneurs, and her unusual first job – selling first edition and rare books.</p>

WPP’s Rob Reilly is joined by Mae Karwowski, CEO and Founder of Obviously, to discuss WPP’s 2023 acquisition of Obviously, the explosive growth of influencer marketing and how Mae predicted it, advice for young entrepreneurs, and her unusual first job – selling first edition and rare books.

Screaming Creativity with Mae Karwowski

Rob Reilly is WPP's Global Chief Creative Officer. In this tell-all series of conversations, Rob sits with some of the most exciting people in the business of creativity. Whilst his producer tries hard to keep things on track, as is often the case, creativity and chaos reign supreme. 

Try it; you might like it.

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Rob Reilly is WPP's Global Chief Creative Officer. In this tell-all series of conversations, Rob sits with some of the most exciting people in the business of creativity. Whilst his producer tries hard to keep things on track, as is often the case, creativity and chaos reign supreme. Try it; you might like it.

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Screaming Creativity with Mae Karwowski

Screaming Creativity with Mae Karwowski

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