Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. 

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Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.

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Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.

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Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers.

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In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look like going forward. 

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Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies.

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Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement.

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Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption.

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Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising.

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