Dr. des. Natalia Wiechowski, the Middle East’s leading edutainer, explains why a purposeful professional brand is an essential part of a modern job search strategy. ThinkNatalia, as she is affectionately called by more than 150,000 social media followers is a personal branding strategist, internationally recognized keynote speaker, a LinkedIn Trainer, Storyteller and Content Creator. Visit Thinknatalia.com to get access to over 155 FREE personal branding and content strategy articles, follow her on LinkedIn (Dr. des Natalia Wiechowski), and follow her on Instagram, Facebook, Twitter and YouTube (@ThinkNatalia). And keep an eye out, as ThinkNatalia is a frequent public speaker. This podcast is sponsored by Book Publishing "Fairy Godmother" Debbie Horovitch of Social Sparkle & Shine. Social Sparkle an Shine is a legacy and storyteller's publisher, that helps authors create even more authority for theor accomplishments, with artisanal-quality book publishing and soup-to-nuts author promotions and business support. For a free assessment of your own publishing and bestseller potential, call Debbie Horovitch at 1-647-633-9950 or visit www.debbiehorovitch.com.