Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

Scribe CEO Jennifer Smith on documenting workflows


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Scribe makes it easy to share how you do your work by creating automated documentation. Scribe raised a Series B recently and has grown to millions of users with enterprise customers like Gong, LinkedIn, and Shopify.

In this episode, Scribe’s co-founder and CEO, Jennifer Smith chats with Sandhya Hegde about Scribe’s early days.

Join us as we discuss:

00:00 Preview — capturing institutional knowledge

1:46 The insight for starting scribe

5:40 Building the Founding Team

8:10 Product Launch and Early Adopters

12:40 Launching the GA Product

15:08 Analyzing User Feedback and Customer Profiles

16:42 Early go-to-market strategy

20:18 The evolution of Scribe’s GTM strategy

22:50 Leveraging AI


Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at [email protected].

Jennifer Smith is the CEO and co-founder of Scribe.

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at ⁠https://www.unusual.vc/⁠.

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Startup Field Guide by Unusual Ventures: The Product Market Fit PodcastBy Unusual Ventures

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