Scribe and Guide both promise the same thing: AI-powered SOP creation that saves you hours of documentation time. But when two products do the exact same thing with the exact same features, the winner isn’t who has better AI, it’s who picks a specific audience and owns them completely.

We break down how one of these companies could dominate by saying “we only work with [specific industry]” instead of fighting over the generic “create SOPs faster” message.

Learn how you can differentiate your product or service at protagonistcomms.co