In this episode, we are thrilled to host McCain Kennedy, the founder and COO of SetFire Creative, a company that has carved a niche in the competitive world of digital marketing by leveraging creativity and strategic insight to amplify business revenues.

McCain’s journey into the digital marketing world is nothing short of inspirational. Beginning his career with a simple high school art class, his passion for design and marketing blossomed through his formative years, leading him to pursue graphic design before shifting his focus towards the broader digital marketing landscape. Today, he stands at the helm of SetFire Creative, guiding businesses to achieve remarkable growth through adept marketing strategies.

In our conversation, McCain shares the pivotal moments of his career, from the impactful encouragement of a high school teacher to the founding moments of his agency. He discusses the evolution of digital marketing, highlighting how the field has shifted from traditional media to the dynamic, fast-paced digital arena that demands innovation and adaptability.

Listeners will gain valuable insights into the challenges and successes of running a digital marketing agency. McCain opens up about the importance of maintaining a balance between client retention and acquisition, the critical role of effective communication, and the necessity of adapting to technological advancements. He emphasizes the significance of building a team that not only complements each other’s skills but also shares a unified vision for growth and excellence.

This episode also dives into the practical aspects of digital marketing, with McCain discussing how SetFire Creative harnesses the power of SEO, social media marketing, and conversion rate optimization. He shares innovative strategies that have propelled the agency to success and discusses the future of digital marketing in an increasingly digital world.

For anyone aspiring to make a mark in the agency space or seeking to understand the nuances of digital marketing from a seasoned expert, this episode with McCain Kennedy is a treasure trove of wisdom and guidance. Join us as we explore how embracing creativity, leveraging technology, and fostering strong team dynamics can lead to unparalleled success in the digital marketing industry.

Tune in to this enlightening session and be inspired by McCain Kennedy’s journey and his visionary approach to digital marketing at SetFire Creative.

https://www.linkedin.com/in/mccainkennedy/
https://setfirecreative.com/

Today, we are thrilled to host Megan Prince, a celebrated figure in the Utah sales community and a formidable force in revenue generation and sales leadership.

Megan's journey is nothing short of inspirational. Starting as a Sales Development Representative (SDR) at Weave, she rapidly ascended to the role of Executive Vice President of Sales within six years. Under her leadership, her teams have generated hundreds of millions in revenue, demonstrating her exceptional ability to drive growth and foster high-performing teams. Currently serving as the Chief Revenue Officer at Zeni, Megan continues to impact the tech industry by leading her teams to new heights of success.

In this episode, Megan shares her unique insights into building world-class revenue organizations from the ground up. She delves into the crucial importance of focusing on inputs—those manageable, everyday actions that lead to staggering outputs. Her approach to sales is rooted in creating a culture of dedication and resilience, pushing her teams to achieve and exceed their targets in today's competitive market.

Listeners will gain an in-depth look at Megan's strategies for mentoring and developing young sales professionals, especially women, in the tech industry. She is a staunch advocate for empowering women in sales, using her platform to change the dynamics within the field and encourage more women to step into leadership roles.

Join us as Megan also touches on the lessons learned from her early days in door-to-door sales, the transitions between major career roles, and how maintaining a positive mindset and a focused, process-oriented approach can lead to remarkable career advancements and personal growth. Whether you're a budding salesperson or a seasoned executive, Megan's story will inspire you to harness your potential and redefine what's possible in your career.

https://www.linkedin.com/in/megan-prince-60a782121/

In this inspiring episode of Scroll Sessions, we dive deep with Trevor Farnes, the CEO and co-founder of Mountain Ops. Discover how Trevor's personal journey and dedication to social responsibility have shaped a brand that goes beyond just energizing outdoor enthusiasts. Mountain Ops is committed to nourishing children in need through their innovative Operation Conquer Hunger, which has remarkably fed 6 million kids since its inception.

Trevor shares insights on the intersection of entrepreneurship, community building, and philanthropy, and how these elements fuse to drive a business that truly gives back. Learn about the origins of Mountain Ops, the challenges and victories along the way, and how the company has created a community around fitness, nutrition, and outdoor passions that support both personal health and global good.

Check out his book here: https://www.amazon.com/Conquer-Code-Unlocking-Success-Through/dp/1957616725

🌐 Check out Mountain Ops and their range of products at: Mountain Ops Website https://mtnops.com/

🔗 Connect with Trevor Farnes on LinkedIn to follow his journey and updates on Mountain Ops: https://www.linkedin.com/in/trevorfarnes/

Don't forget to like, subscribe, and comment below with your thoughts on today's episode or questions for Trevor about his entrepreneurial journey and the impact of Mountain Ops in the community.

Welcome to another enriching episode of Scroll Sessions where we delve deep into the world of B2B marketing with Joe Staples, a distinguished marketing executive with over two decades of experience in senior roles across various sectors including SaaS, marketing tech, employee engagement, and customer experience. Joe has played a pivotal role in transforming marketing strategies, authoring insightful articles, and leading successful corporate rebrandings. His profound understanding of building powerful, differentiated brands has notably fueled the growth of revenue engines in each of his endeavors.

In this episode, Joe shares his journey from starting in client success at Novell—Utah's tech pioneer—to becoming a Chief Marketing Officer responsible for groundbreaking campaigns and marketing strategies. He discusses the evolution of marketing tools from print to digital, emphasizing the constant need for creativity and experimentation in cutting through market clutter. Additionally, Joe reflects on the shifts in marketing, particularly in the digital age, where understanding buyer readiness and personalizing marketing strategies have become paramount.

Listeners will gain insights into the importance of product marketing as an entry point into the marketing field, the transformative impact of taking risks, and the necessity of creating a culture that encourages innovation. Joe's career illustrates the integration of strategic thinking with practical marketing tactics, providing valuable lessons for marketing professionals at all levels.

Tune in to learn from Joe Staples' vast experiences and discover how to adapt to the ever-changing landscape of marketing, ensuring your strategies remain on the cutting edge. Whether you're a budding marketer or a seasoned executive, this episode is packed with wisdom and actionable advice to enhance your marketing prowess and drive your business forward.

https://www.linkedin.com/in/joestaples21/

In this engaging episode of Scroll Sessions, we sit down with Chris Horton, a seasoned account executive at Bill, formerly known as Divvy. Chris shares his enriching journey through the world of tech sales, highlighting his passion for the field and the transformative experiences that have shaped his career since 2016. From his unexpected entry into sales to his current role, where he significantly impacts business financial operations, Chris’s story is a testament to growth and perseverance in the ever-evolving tech landscape.

Beyond his professional achievements, Chris is deeply committed to fostering a vibrant sales community. As a co-leader of the Utah Sales Meetup, he is at the forefront of nurturing a network where sales professionals can share knowledge, discuss best practices, and support each other's growth. This episode delves into the milestones of Chris’s career, his innovative sales strategies, and his vision for the future of sales, which continues to evolve rapidly with technological advancements.

Listeners will gain invaluable insights into building a successful career in tech sales, the importance of community, and the impact of mentorship and continuous learning. Whether you’re a budding sales professional or a seasoned expert, Chris’s reflections and advice offer a wealth of knowledge to inspire and guide you in your own career journey. Join us to discover how embracing change, staying customer-focused, and building authentic relationships are key to thriving in the dynamic world of sales.

https://www.linkedin.com/in/christo-horton/

Welcome to this dynamic episode of Scroll Sessions, where we dive into the world of innovative business and marketing strategies with Greg Woodfield, a multifaceted entrepreneur and strategist. Currently holding pivotal roles as Chief Strategy Officer at Search Party, Chairman & CEO of Chaos Holdings, and CEO of Data Rebels Agency, Greg brings a treasure trove of insights from his vast experience in technology, business development, and community leadership.

In today’s episode, Greg shares his journey from entrepreneurial instincts in his youth to leading major initiatives in the tech and agency landscapes. He discusses the challenges and rewards of juggling multiple roles, his philosophy on business growth, and the importance of embracing chaos to foster innovation.

Listeners will get a firsthand look at how Greg’s background in creating and leading multiple companies has shaped his approach to effective marketing and strategic business maneuvers. He highlights key strategies for building and scaling operations, managing a diverse portfolio, and ensuring customer satisfaction remains at the core of business efforts.

Join us as Greg also touches on the future of agency collaborations and the role of strategic partnerships in amplifying business success. Whether you’re an aspiring entrepreneur, a seasoned business owner, or someone fascinated by the intricacies of business strategy and innovation, this episode offers valuable insights into making impactful decisions that drive growth.

Stay tuned as Greg provides actionable advice for nurturing customer relationships, aligning business operations with client expectations, and leveraging technology to stay ahead in the competitive market. Don't miss these expert insights on navigating the complex world of entrepreneurship and strategic business management.

https://www.linkedin.com/in/greg-j-w-9435aa82/

Today, we're thrilled to bring you Part 2 of our sit-down with Hunter DeVries, a titan in the influencer marketing world. 

Hunter originally joined us back in Season 1, and much has evolved since our last chat in a humble hotel room in St. George. Now, we're catching up in a state-of-the-art studio to delve deeper into the ever-evolving world of influencer marketing.

In this episode, Hunter shares his journey over the past eight years, during which he's generated over 1 billion views on Facebook and half a billion on TikTok, collaborating with big names like 'What's Inside.' Now leading his venture, DeVries Digital, Hunter focuses on helping brands excel in the digital space by leveraging organic and influencer-driven strategies.

Tune in as Hunter discusses the shifting landscape of influencer marketing, the impact of UGC and TikTok, and his approach to building authentic brand partnerships. Whether you're a brand, an influencer, or just curious about the digital marketing world, this episode is packed with insights and actionable advice.

https://www.linkedin.com/in/hunterdevries/
https://www.devries.digital/

Welcome to another enlightening episode of Scroll Sessions, where today we are honored to have Nichole Harrop, a distinguished leader in leadership development. As the architect behind the "Future Leaders" program at Growvio, Nichole has transformed how companies nurture their future executives by bridging the crucial gap between hiring and leading.

In this episode, Nichole delves into her journey, which began in the dynamic environment of call centers, leading to her passion for cultivating emerging leaders. With a focus on preemptive leadership training, her innovative approach not only boosts employee engagement but also fortifies company culture and empowers individuals to carve out clear career paths.

Join us as Nichole shares invaluable insights on creating inclusive, supportive workplaces and her strategies for elevating voices within any organization. Whether you're an aspiring leader or a seasoned executive, Nichole's experiences and advice are sure to inspire and inform.

https://www.linkedin.com/in/nichole-harrop/
https://www.hellogrowvio.com/

In this episode of Scroll Sessions, we are thrilled to welcome Levi Lindsay, the CMO of Shift, a groundbreaking company revolutionizing supply chain management and generating significant savings for brands. Levi, with his extensive background in optimizing operations for DTC and CPG brands, dives deep into the innovative strategies that are shaping the future of supply chains.

Levi will share his valuable insights on integrating technology into supply chain management, the importance of resilience in today's market, and his unique perspective on marketing within various verticals. With his experience as 'Scroll CMO for a Day,' Levi also discusses the impact of leadership and strategic thinking in driving brand success.

Join us as Levi explores the challenges and opportunities within supply chain management and provides actionable advice for brands looking to navigate this complex landscape. Don't miss this chance to gain knowledge from one of the industry's leading experts.

Levi is now the VP of Marketing at Hona and is now an Advisor at Shyft. 

https://www.linkedin.com/in/levilindsay/
https://www.hona.com/
https://www.shyftglobal.com/

In this episode of Scroll Sessions, Dan Page sits down with Aaron McReynolds, the visionary co-founder and CEO of Alysio, a pioneering software company at the forefront of revolutionizing sales team dynamics through artificial intelligence. 

From his early days at Goldman Sachs to spearheading innovation in sales strategies, Aaron shares his journey of transformation and dedication to empowering sales professionals globally. With a rich background spanning continents from England to Australia, Aaron brings a unique global perspective to leadership and business effectiveness. 

In this episode, we dive deep into:

+Aaron's diverse international experience and its impact on his entrepreneurial journey. 
+The genesis and evolution of Alysio, and how it's changing the game for sales teams. 
+Insights into modern sales strategies and the importance of authentic relationships. 
+Aaron's approach to leadership, building a team culture, and navigating the challenges of startup life.
 
Whether you're a budding entrepreneur or a seasoned professional, Aaron's insights provide invaluable lessons on innovation, resilience, and the power of staying true to one's vision. 

Don't miss out on this compelling conversation filled with actionable advice and inspiring stories. Tune in now to learn how to leverage your unique strengths in the ever-evolving business landscape. 

https://www.linkedin.com/in/aaronmcreynolds/
https://www.alysio.ai/