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Scrolling Through Shock (Mukhopadhyay 2026) | CIEMC 2.0


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Conference Name: Contemporary Issues in Emerging Markets Conference (CIEMC 2.0)

Jointly Hosted by IIM Bodhgaya & RUDN University Russia

Research Title: Scrolling Through Shock: Proximity Panic in Emerging Market Polycrisis

Author Name: Mayukh Mukhopadhyay

Author Affiliation: Indian Institute of Management Indore

Presented on April-2026


Research Summary

This research presentation investigates the concept of proximity panic, a phenomenon where digital media transforms local tragedies into immersive, shared experiences of personal vulnerability. Using the example of a flight crash, the study explains how social media engagement can disrupt institutional trust and distract from essential governance reforms during periods of global instability. The author identifies three primary drivers—relational insertion, digital mourning, and coordination fragmentation—that together hinder effective crisis management. To counter these effects, the paper advocates for emotional governance, suggesting that leaders must acknowledge public sentiment while reinforcing factual communication. Ultimately, the work aligns these strategies with Sustainable Development Goals to ensure that emerging markets maintain policy continuity despite digital disruptions. This theoretical synthesis provides a new framework for understanding how online emotional contagion directly impacts large-scale organizational and political stability.


Cite the work:

Mukhopadhyay, M. (2026). Scrolling Through Shock: Proximity Panic in Emerging Market Polycrisis. CIEMC 2.0. Jointly Hosted by RUDN University Russia & IIM Bodhgaya.



References

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Leen Al-Rashdan, & Chmouri, O. E. (2025, June 12). Air India Crash Becomes First Hull Loss of Boeing 787 Dreamliner. Bloomberg.com; Bloomberg.

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https://www.youtube.com/@weekendresearcher

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https://mayukhmukhopadhyay.com/aboutme/

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Weekend Hustlers - The Mayukh ShowBy Mayukh Mukhopadhyay