The #Product #Owner is responsible for maximizing the value of the product resulting from the work of the #Development Team. How this is done may vary widely across organizations, #Scrum Teams, and individuals.

The #Product #Owner is the sole person responsible for managing the Product Backlog. Product Backlog management includes:

 Clearly expressing Product Backlog items;

 Ordering the items in the Product Backlog to best achieve goals and missions;

 Optimizing the value of the work the #Development Team performs;

 Ensuring that the Product Backlog is visible, transparent, and clear to all, and shows what the #Scrum Team will work on next; and,

 Ensuring the #Development Team understands items in the Product Backlog to the level needed.

The #Product #Owner may do the above work, or have the #Development Team do it. However, the #Product #Owner remains accountable.

The #Product #Owner is one person, not a committee. The #Product #Owner may represent the desires of a committee in the Product Backlog, but those wanting to change a Product Backlog item's priority must address the #Product #Owner.

For the #Product #Owner to succeed, the entire organization must respect his or her decisions. The Product Owner's decisions are visible in the content of ordering of the Product Backlog. No one can force the #Development Team to work from a different set of requirements.

In the next video we will talk about the role of the "#Development Team"

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