Are you frustrated with a need in a particular market? If only there existed a product or app like the one you have created in your mind—life would be so much less complicated, and more commonsensical. You tell your family members and friends about it and they agree that it’s something that would make life better. You have two options: continue to be frustrated or be the one to change the market and create that product that would improve your life, and the lives of many others.