As you begin to start your business, you may have all the groundwork done and your business plan in motion; but have you been working on how to communicate with others? You’re about to be boss soon, do you know how to convey information to a staff? Do you know how to coexist and create with personality types that my conflict with yours? Katya Siddall found the answer to those questions to be: not so much.  Already an intense driven, and pragmatic person, Siddall started her professional career as a Combat Nurse in the US Army straight out of high school.  Her time in the military heavily influenced her leadership style and when she became the Cofounder and SVP of Sales and Marketing at Syndio, she became aware of the fact that the way she communicates did not sit well with others. Ironically, Syndio is a people’s analytics company that helps big business communicate and understand their customer bases and staffs effectively, in order to build quality relationships with those networks. Her communication tactics became her biggest hurdle in management, but also her greatest growing lesson personally and professionally. As a result, she has taken steps to understand her employee’s way of comprehension, and fluctuate her tone and attitude as it relates to the situation at hand. Join us as we also delve into her decision to not start her own company, but to acquire one and build it from the ground up, in order utilize her skill sets and make an impact!  In this episode you will… Know if you really want to be an entrepreneur or be in a small startup Find the joy in the hectic lifestyle of being the boss Learn how to transition from being an employee to the boss Understand how to effectively communicate with your employees as a boss Know how to choose likeminded individuals with the same drive to start a business with Figure out how to form a well-oiled machine with your co-founders or business partners  INSIGHTS “I thought before that I had a strong sense of ownership.  I thought that I was driven.  I thought I cared a lot about the business... but holy cow the burden that true ownership brings is absolutely insane.” –Katya Siddall “Once you own a business…there’s no turning back…it’s a commitment of I have to see this through until the last possible minute; whatever this becomes.” –Katya Siddall “I have to do some mellowing and revising of my tone and that is the biggest management challenge for me right now. Remembering that not everyone is the same as I am, and remembering to carefully temper my expectations so I can get the most out of all the people that I work with, even if they are different than me.” –Katya Siddall “I care about building trust with people I work with.  I’m trying to listen to them, empathize with them...and making an effort to understand their problem and solve it effectively…it’s all about them, it has nothing to do with me. So I have to give them what they need. How do they need to hear the information...in order for them to feel comfortable making a decision?”-Katya Siddall RESOURCES Katya Siddall LinkedIn Katya Siddall Twitter Katya Siddall Instagram Trello Give and Take by Adam Grant The Hard Thing About Hard Things by Ben Horowitz