How well do you know your clientele? Do you know their needs or wants? How can your product or service improve their lives?

Rebecca Sholiton, founder of Eat Pakd in Chicago, found out from one of her friends that her business idea could help their kids not have M&Ms for breakfast. Eat Pakd operates with the goal of helping the modern family provide healthy meals for their kids. The lunches are completely prepped, and are either customizable or customers can chose from an assortment of packages. Through meticulous and extensive market research, Eat Pakd has taken off tremendously since it's opening in August of 2016 and has continued to grow by the week and has already expanded to most neighboring states.

Take a minute to listen to how Rebecca continues to sustain that growth through trial and error in this week's episode!