When you decided to become an entrepreneur, was your market nonexistent? Did you have to educate consumers on your market, then pitch your product? Did it ever occur to you to help other small businesses in your market flourish as well, and grow together?

As the co-founders of La Bella Figura, Victoria Fantauzzi and Karen King, began their natural and organic skin care line, they found that their consumers didn't know that they needed simple and green ingredients in their cosmetics products. In fact, Victoria and Karen didn't know they needed these qualities in their cosmetics either, until Victoria took a trip to Spain.

While there, she was exposed to an enormous amount of organic and handmade cosmetics that reminded her of the products her grandmother's and great-aunt's swore by.