Sales Seekers

SDRs, AEs & AMs: Unpacking Tech Sales Roles


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Mike discusses key roles in B2B tech sales, including SDR, AE, and AM positions. He covers role responsibilities, success metrics, common challenges, compensation, and tips for effectiveness. The episode provides a comprehensive guide for those transitioning or looking to grow in these sales roles.

  • Connect with Mike on LinkedIn

Mentioned in the episode:

  • Sam Jacobs from Pavillion
  • Armand Farrokh from 30 Minutes to President's Club
  • The Personal MBA by Josh Kaufman
  • The Jolt Effect by Matt Dixon and Ted McKenna
  • Selling Above and Below the Line by Skip Miller

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  • (00:00) - Intro
  • (02:00) - SDR: Overview
  • (03:32) - SDR: How success is measured
  • (04:12) - SDR: Where they often struggle
  • (05:20) - SDR: Ways to become more effective
  • (06:41) - AE: Overview
  • (10:19) - AE: How success is measured
  • (11:13) - AE: Where they often struggle
  • (13:14) - AE: Ways to become more effective
  • (15:58) - AM: Overview
  • (18:30) - AM: How succcess is measured
  • (19:57) - AM: Where they often struggle
  • (21:01) - AM: Ways to become more effective
  • (22:57) - Conclusion
  • ...more
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