The Media Diet (part 1)

Why do people argue over whose news organization is more reliable? Has it always been that way? Why did early broadcasters try and be as neutral as possible, and why are media sources online deliberately partisan today? Is it helping? It's absolutely critical that democracies have news organizations that present fact based reporting in an easily digestible ways in order to inform and instruct the public so that they may make informed and accurate decisions. Calls of bias and tilted media have been around for a long time, but what tools can be used to determine what is good media vs. bad media?

It can be confusing to be online and see multiple sources reporting the same story in various different methods. It can cause people to become upset, angry, frustrated and ultimately it can cause people to simply shut it off. Perhaps this isn't the proper solution. Perhaps what the country needs is to go on a media diet. To shave off a few pounds of partisan fat and go for the nutrition they've been missing out on. 

This podcast examines a method devised to assist in examining media bias, and the importance of fact based reporting. It also looks at one of the most effective marketing gimmicks in partisan media and how it has an effect of creating brand preference within various viewer's perception of the news organizations they most prefer. We look at the most trusted organizations as well as least insightful. It also discusses a good litmus test for determining what news can be avoided, as well as the messenger effect. 

Please join us on the media diet and pass this along to that friend or family member, work colleague or acquaintance who you know to be hooked on partisan media.   

 References

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