In this episode of Surviving Entrepreneurship Podcast, we conclude our conversation with James Smiley. James is the Co-founder of Mentor Lab, author, podcaster, entrepreneur and a well-known digital marketer with over 20 years of experience under his belt.

Smiley talks about the ongoing pandemic and how it is changing our world in a profound way. He also paints an apocalyptic scenario were the entire wide world web gets compromised.

He goes on to talk about social media advertising and how powerful it is if done correctly. He mentions what marketers miss when they do social media marketing wrong. He also shares a friend’s request social media strategy, which delivers much targeted, results for improved engagement.

He also reveals a big insight on the inner workings of social media algorithms.

James advises to take advantage of this and see how the social media algorithms will reward them with more engagement.

James later adds on the usefulness of making offers repeatedly. There’s no way anyone can make online without making an offer.

[02:03] James talks about if another worldwide internet disaster was to happen.

[06:00] Tips on friend’s request strategy for social media success

[13:54] Smiley discusses why momentum is everything when it comes to business.

[20:48] Shares about cash flow and why it matters to any business.

Quotes

“Money solves a lot of problems. In business, sales teams, in leadership teams, money solves a lot of problems…”

Resources

How To Launch Your Own Successful Software Company In 21 Days Or Less, GUARANTEED! Start Now

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Follow James

https://www.linkedin.com/in/jamessmiley/