The Surviving Entrepreneurship Podcast

SE 2: Creating a Lasting Brand with Sabah Ali


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On this episode of the summit, we welcome Sabah Ali. Sabah is the founder of Unforgettable by Sabah, an entrepreneur, a 2-time TEDx speaker, consultant, bestselling author, and she is on a mission to help others create unforgettable brands people recognize.

Known for her branding work, she has helped passionate business owners clarify their message and story to attract more clients and gain authority through organic marketing strategies. Sabah’s work has been featured on publications such as NBC, ABC, CBS, and FOX News.

[01:34] Sabah’s background

[02:42] How Sabah documented her story online

[03:18] The understanding that for you to be an entrepreneur, you have to provide someone with a solution to a problem that they're having.

[04:28] The way in building a brand and creating content, doing all the flashy things that you see on social media, you want to actually identify expertise and skills that you can actually provide to other people.

[05:20] If you're new to entrepreneurship or you're looking to reinvest in new skills and this time, ask your friends and family. Hey. What am I good at? What do you see as my best trait?

[06:20] Consult people if you need help organically doing that marketing your services and products.

Quotes:

“If you have a lot of skills and you're not sure which one that you want to monetize, you want to look into yourself, and for one, see what it is that you're super passionate about. See the biggest demand in the market for that problem and the fastest way that you can get there and start to see results.”

Follow Sabah

http://sabahali.com/

https://www.facebook.com/realsabahali

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The Surviving Entrepreneurship PodcastBy Mac Nwosu

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