Data Sources:

• $50 billion TAM, $10–$20 billion SAM: Enterprise software presales market projections. https://www.benchmarkit.ai/post/2024-saas-performance-metrics
• $200 billion Adobe digital experience TAM: Adobe market size, 2023, updated to 2025 trends. https://www.fool.com/investing/2023/03/21/why-adobe-stock-is-a-buy/
• 3,000+ Adobe sales professionals: Estimated from Adobe’s global workforce. https://www.macrotrends.net/stocks/charts/ADBE/adobe/number-of-employees
• 15–25% win rate increase, $45–$75 million pipeline, $60–$90 million churn savings: Scaled from SaaS benchmarks for $300 million pipeline. https://www.vitally.io/post/churn-rate-benchmarks-b2b-saas-2025
• $22.5–$45 million specialist savings, $750,000 onboarding, $9 million RFP savings: Calculated from 10–30% headcount reduction, 90+ to 10–14 days, 300 RFPs at $150/hour. https://zylo.com/blog/111-saas-statistics/
• $500,000–$1 million implementations, 37% productivity, 16% pipeline growth: SaaS cost trends and efficiency gains. https://www.scalexp.com/post/saas-benchmarks-2023-part-4-revenue-retention
• 2x opportunity throughput: SaaS pipeline efficiency metrics. https://chaotic-flow.com/saas-benchmarks-acquisition-cost-and-churn-challenges/

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