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Data Sources:

• 30% deal loss, $3 million: SaaS pipeline analyses for enterprise software. https://www.benchmarkit.ai/post/2024-saas-performance-metrics
• $1–$2 million customer lifetime value, $700,000 reputation loss: SaaS industry benchmarks for B2B retention. https://www.gong.io/blog/saas-churn-rate/
• 20–30% churn, $2–3 million ARR: SaaS churn metrics for high-value contracts. https://www.vitally.io/post/churn-rate-benchmarks-b2b-saas-2025
• $200,000–$400,000 deal losses, $1,500–$2,250 rework: Estimated from discovery inefficiencies in enterprise sales. https://www.kalungi.com/blog/saas-churn-rate
• $250,000 pilots, $500,000–$1 million implementations, $2–$4 million annual loss: Approximations from SaaS cost trends. https://www.scalexp.com/post/saas-benchmarks-2023-part-4-revenue-retention
• $75,000 turnover, $750,000 team cost, $240,000 AE coordination: Calculated from 10% turnover, 20% AE time at $120–$150/hour. https://zylo.com/blog/111-saas-statistics/
• 15–20% CAC increase, $50,000–$100,000, 10–15% renewal drop, $1–$2 million: SaaS retention metrics. https://www.poweredbysearch.com/blog/b2b-saas-churn-rate-benchmarks/

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