In this conversation, Usha Gubbala and Scott Brinker explore the intersection of AI and marketing, discussing how AI tools are transforming marketing practices, the irreplaceable human skills in marketing, and the emerging capabilities that marketers need to cultivate. They emphasize the importance of data management, data literacy, and a culture of experimentation within organizations to harness the full potential of AI. The discussion also highlights the need for cultural shifts in organizations to empower individuals and foster innovation.

I hope you enjoy this episode!
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 – Usha and the Optimized For Humans Podcast Team

Connect with Scott Brinker here: https://www.linkedin.com/in/sjbrinker/

Connect with me here: https://www.linkedin.com/in/ushagubbala/

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