In this episode of All About The Insight, Tom Saunders, Consumer Insights Lead at Energy Systems Catapult, shares his journey and insights into the importance of consumer behaviour in the energy sector. He discusses the challenges of understanding and influencing consumer behaviour, particularly among low-income and vulnerable consumers, and emphasises the need for effective evaluation of insights to demonstrate their value. Tom also highlights the significance of simplifying behavioural models for clients and the role of insights in driving behavioural change. The conversation concludes with reflections on key lessons learned and the future of the insights industry.

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