Today we chat with Ifę Elizabeth Shabi, a prolific brand consumer brand builder, entrepreneur, CEO, and biochemist focused on creating products and businesses in the beauty industry. She's the founder of beauty brands including Loola Cosmetics, Serumize Skin, and HB Labs, and her work has been recognized by Forbes and Elle. 

We discuss her impressive story as a young black female founder in a traditionally white space, including how she started her company and the challenges she overcame to get to this point in her life.