So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee. 

Will explains,

• Death Wish Coffee's newsletter strategy
• Their Monday 8 am morning emails
• How they only engagement with 350,000 from over 500,000 subscribers
• Huge open rates at 33%
• How Death Wish Coffee times content
• Why click rate is the most important metric in emails (pay attention to this one)
• How to talk to customers

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