Jim Campbell is the Executive Director at the National Ranching Heritage Center. The Heritage Center is your one stop shop to experience real ranches, real stories and real heritage on the campus of Texas Tech University.

Here you can roam more than 19 acres of "the Ranch" and discover over 200 years of ranching history in the NRHC historical park. Immerse yourself in the culture, values, and authenticity that define ranching as you examine professionally-curated exhibits in the main museum. Contemporary ranching issues and heritage issues are addressed and Jim reminds all of us that it’s a good time to be a cowboy!

Jim was raised as a cowboy in Hereford, Texas and earned his BS and MS in Agricultural Communications and Education. Jim spent many years with AQHA and the Texas Cattle Feeders Association