“Why should I create content now? No one cares what I have to say.” In this SportsEpreneur Podcast episode, Eric Kasimov tackles this concern that he often hears from athletes and business leaders. 

This is an audio style blog around our written article, “Content Creation: What If Nobody Cares?” You can read the full article in the link below. And keep in mind, you are not creating content for every person, you are creating content for the right person. 

Writing is hard, podcasting is hard, thinking about who may not like what you have to say can be overwhelming. Except when you don’t think about who won’t like it and instead focus on who the content is for. Even if it is just one person. That someone cares and that’s who the content is for. When you focus your mind on that positive, the writing and/or the speaking into the microphone is doable. And that content is the door opener to opportunity.

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And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, SportsEpreneur is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services. 

Want to collaborate with the SportsEpreneur team? Visit: https://sportsepreneur.com/sports-content-marketing/

Are you an athlete or entrepreneur looking to create content? Learn More.

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Wrap Up:

Eric Kasimov is the founder of SportsEpreneur, part of the KazSource media network. Since launching the platform in 2015, he has hosted over 500 podcast episodes, written and published more than 1,500 articles, and advised business leaders, founders, and creators on building authority through media strategy.

Through his brands — KazSource, KazCM, SportsEpreneur, and QuietLoud Studios — Eric leads teams that produce podcasts, develop brand platforms, and help companies grow through modern content ecosystems. He also scaled KazSource Insurance into a seven-figure boutique agency, providing the foundation for the broader media network he operates today.

His work has been featured in Forbes, Axios, and Front Office Sports, and his podcasts have included conversations with top founders, investors, and athletes turned entrepreneurs.

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