SeaBlue Collective started as The Ocean is Female, a women-run, and women-supported Instagram page highlighting female surfers worldwide. SeaBlue launched when founders Clarissa Kusel, Tiare Hogerman, and Lauren Sander were frustrated with the amount of plastic they would pick up in the ocean while surfing. The SeaBlue Collective was born with the vision to create a shopping place for individuals to purchase sustainable items, from clothing to utensils to beauty products, in an effort to stop mass production and plastic use at the source. Taking her company to graduate school at USC, Clarissa met Lauren Sander, another founder of SeaBlue, and they worked to build the company into what it is today. Clarissa emphasizes the importance of making small changes in your daily life and buying from companies that match your ethos.

Sustainability is so much more than beach cleanups, and SeaBlue highlights the need to minimize the use of plastic before it even reaches the ocean or other natural areas. Clarissa most notably reminds us that sustainability is not perfect, nor should one think it is. By simply being aware of the environmental impacts of plastic use and trying to incorporate small sustainability actions in our everyday lives, anyone can pride themselves on their efforts towards helping the environment.

See the story and Interview: https://www.withitgirls.com/post/sea-blue-collective

The Seablue Collective: https://seablue.co/