EMAcast

Sealink’s Journey to reimagine their Employee Value Proposition


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Sealink New zealand has approximately 130 staff and provides ferries for the transportation of passengers, vehicles, and freight to destinations around the Hauraki Gulf. It is a unionised company, and 70% of the workforce perform in the following types of roles on vessels and shore: skippers, deckhands, customer service consultants, truck drivers, and engineers. Following the unusual circumstances of a business with essential workers operating throughout a two-year pandemic Sealink embarked on work on its employee value proposition This project involved working collaboratively with employees throughput the business to develop it’s key 3 focus areas for the EVP. The approach taken has to date helped to lift employee engagement and commitment to the business whilst the EVP will serve the business to recruit, retain and continue to engage staff int 2023.

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