As implementation of ChatGPT and generative artificial intelligence more broadly ramps up, so too does concern about privacy and trust and calls for regulation.

In travel specifically, data protection is a critical issue for applications of this technology since frictionless, personalized shopping and booking will require AI to access travelers' preferences, payment sources and more.

As travel companies continue rapid testing and integration of generative AI, now is the time for industry stakeholders to give thoughtful consideration to how human-to-AI communication can be built with minimal risks.

Host Mitra Sorrells, editor in chief, PhocusWire explore these issues and potential solutions with the following speakers:

• Patrick Surry, chief data scientist at Hopper
• Trevor Butterworth, co-founder and vice president of governance at Indicio
• Sanjay Mohan, Group CTO at MakeMyTrip

Let's Hear It! A PhocusWire LinkedIn Audio Event
Episode 3: Seamless but secure: ChatGPT and data protection in travel

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