A 7.5 year veteran of the Alibaba ecosystem, Desty Cofounder & CEO Mulyono Xu lays out many of the challenges that Indonesian online merchants face trying to operate across countless incompatible systems. Desty seeks to collapse the host of largely unconnected e-commerce marketplaces, payment systems and logistics providers into one dashboard in order to minimize complexity for Indonesia's online sellers. Mulyono shares fascinating insights across topics ranging from his early days building a career in Asia's heart of eCommerce - Hangzhou; to the singular importance of striking product-market fit early on at a start-up.