Meet Sean Cheyney, VP Marketing and Business Development for Chicago-based insurance broker, AccuQuote.com. Sean shares the intricacies of his success increasing his website lead conversion 50% by using multi-variate testing with Optimost and how to be fully involved in thelife-cycleof a lead. Get Sean's advice for advanced cold calling techniques and his "networking guru" recommendations for working a conference.

Sean shares a story from his favorite book, The Ultimate Gift and gives suggestions about how to usebehavioralresearch to create great employee team work scenarios. Suz and Sean talk about focusing on one's strengths as a key to success and the evolution of personality testing from Myers Briggs, to DISC, to Personalisis to taking a Shaman Journey to find your Spirit Animal. What ever works!

Sean closes the show by describing his date night with his wife. Tune in for some great tips, both personal and professional, from one of the most respected marketers in the digital media industry.