This episode features the knowledgeable Seán Fahey. Seán is the  Founder and Digital Communications Specialist at Fahey Media. Sean starts by giving an overview of starting a digital agency. He then highlights how he works with businesses building a 3-month, 6-month and 12-month strategy. They'll look at contact sourcing, and creating a database which allows them to remarket to the audiences further down the line. He talks about LinkedIn B2B marketing and how it can capture leads. Seán also highlights smarketingcloud .com for remarketing and driving more leads to the site. He talks about one of his great campaigns building buzz .ie for the star and some of the campaign work he was part of for Aldi. He highlights appsumo as a great source for software. And we talk about the future of digital marketing. This episode is perfect for anyone wanting to understand the creation and management of a digital marketing company and b2b marketing.