Sean Jimenez is a Vancouver-based serial entrepreneur, digital marketer, and growth strategist with over a decade of experience scaling brands through data-driven marketing. He is the co-founder of Handled, a centralized mass tort platform that helps attorneys, investors, and marketers make smarter, faster decisions using connected data and technology—resulting in reduced fallout, stronger cases, and higher settlements. Sean is also the founder of Soulpepper Digital, a performance marketing agency recognized among Canada’s Fast 50 and Profit 100 companies. Through Soulpepper, he has helped lead brands such as K-SWISS, Indochino, Cosabella, and top law firms achieve rapid, sustainable growth. A firm believer in growth hacking, Sean specializes in unconventional, ROI-focused strategies that drive efficient, high-impact results.

In this episode, John, Kyle, and Sean discuss:

• How Sean transitioned from digital marketing and investing into mass tort technology
• The operational and reporting challenges facing mass tort law firms
• Why traditional CRMs and case management tools fall short for mass tort
• How AI can reduce case fallout and improve outcomes for firms and clients
• The future of AI, efficiency, and access to capital in the legal industry

Key Takeaways:

• Mass tort firms face serious scaling challenges because tools designed for single-event cases simply aren’t built to manage the one-to-many complexity that mass tort litigation demands.
• When reporting is delayed or incomplete, fallout increases across the entire ecosystem—affecting law firms, funders, marketers, and ultimately the clients waiting for outcomes.
• By applying AI to unstructured data like emails, documents, and case notes, law firms can surface critical insights that would otherwise overwhelm even the most experienced staff.
• Technology adoption is no longer a strategic advantage but a baseline requirement, as firms that resist innovation risk falling behind faster, more efficient competitors.
• In mass tort litigation, access to capital is closely tied to transparency, organization, and the ability to clearly report performance to investors and partners.

“AI is being compared to electricity—it will be everywhere in everything that we do. So for those firms who want to operate in this legacy system and charge astronomical rates and do things the old way, that margin is going to erode, because there’s people who are building technology that can just do the same level of work, if not better work, significantly more efficient, and ultimately for a lower price.” - Sean Jimenez

Connect with Sean Jimenez: 

Website: https://handled.co/ 

LinkedIn: https://www.linkedin.com/in/sean-jimenez-a9279556/ 

Email: [email protected] 

Connect with John and Kyle:

Website: https://defactodigitalconsulting.com/

LinkedIn: https://www.linkedin.com/in/john-schroeder-b87b3821a/

Facebook: https://www.facebook.com/DeFactoDigital

Instagram: https://www.instagram.com/defactodigitalconsulting/

Emails: [email protected] , [email protected]

Show notes by Podcastologist: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.