This week, we’re talking experience design with Sean Keathley, the president of Adrenaline, an Atlanta-based company that’s in the business of coming up with the strategy, the content and technologies to make spaces like banks, stores and hospitals really work.

Sean talks about the process involved in putting together a successful project, and he made me happy when he said projects they do start out by asking and getting answered from clients one big question: "Why?"

We get into some of the work the company has done with clients like eTrade and New Balance, and also explore how and where digital display technology works, or doesn’t.

We did this by Skype and we were both fighting raging head colds, which will explain some scratchy voices. Enjoy.

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