Sean O'Connor grew up outside of Richmond, VA with actual Civil War earthworks in his backyard. Fighting off a strong urge to geek out on that bit of mid-nineteenth century awesomeness alone, we instead engage with Sean about his just-starting-out path in both the strategy and writing disciplines as well as his fairly recent move to Pittsburgh.

A product of the VCU Brandcenter, where he cultivated "the whatever happens to you won't kill you" credo, an understanding of the power of constructive criticism, the art of reading body language and the critical insight that being an asshole benefits no one – along with several other mature beyond his years attitudes towards the challenges the communications business throws at everyone.

We explore how he was hired by his current agency, deeplocal, and how he defines what that agency does and the collaborative structures they employ. We also get insight into some early work he did with "mega church, UFC style, octagon matches". Which is worth the price of admission alone.

Sean's work can be found http://www.seanboconnor.com/ as well as the deeplocal website at http://www.deeplocal.com/