In this episode, Mike is joined by Sean Riley, “Chief Executive Dude” at DUDE Wipes.

DUDE Wipes was created when Sean and his friends realized that baby wipes were a cleaner alternative to toilet paper. With $30k in cash DUDE Wipes was launched in 2012 out of an apartment in Chicago. A few years later they landed a Shark Tank deal and Mark Cuban invested in DUDE wipes.

Today, as DUDE Wipes puts it, they “wipe over 1 billion butts per year” and are sold in Walmart, Target, Kroger, and on Amazon.

Throughout this episode, Sean talks about the early days creating DUDE Wipes, what the challenges were as a team with zero entrepreneurial experience, how the business has been financed, how DUDE Wipes has scaled to the level it is at now, the role that mentorship has played in his life, the value of creating a personal brand and so much more.

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