This week was a huge week for search; between Google I/O and Google Marketing Live - it was just a lot. We had two unconfirmed Google ranking updates, one on I/O day and one on May 16th. Google announced AI Mode was...

This week, we covered, you guessed it, more Google search ranking volatility. Google also said they are rethinking its search stack from the ground up because of LLMs. Google is testing AI Overviews in more regions and languages prior to Google I/O/ Google is testing AI Mode buttons throughout Google...

It's been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. Google held another creator summit, this one in Washington, D.C. Apple said Google searches are declining in Safari, but Google said...

This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data...

This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the...

Google was ruled, for the second time, an illegal monopoly again by a Federal Judge yesterday. And another week and more heated volatility in the Google Search results. Google also announced they will redirect...

This week, we covered yet again some more Google search ranking volatility. Google Discover will be coming to the desktop version of Google’s homepage. Google Search Analytics API now shows hourly data for the past ten...

This week, we covered some more Google Search ranking volatility, post-core update. I also posted some polls on the Google March 2025 core update. Google said they do not have a brand ranking system. Google is ranking AI-translated Reddit results...

Google's March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout...

Google confirmed that the volatility we saw prior to the core update was unrelated to this latest core update. I also posted status updates on the Google March 2025 core update. Google is testing AI Search features beyond the new AI Mode...