Shannon Stott, improviser, teacher, and founder of Improv | On and Off the Stage, sits down with founder of Search & Convert PJ Christie and our host Dan Dillard to talk about her experiences as a founder and her involvement in Search & Convert’s Black Businesses Matter initiative. 

Highlights include: 

• Stott’s journey from corner office to entrepreneur 
• How improvisational skills can translate in our day-to-day lives, helping us connect to ourselves and others 
• Why Search & Convert believes you have to get to know a client before you can provide SEO services to them 
• The challenge that Black entrepreneurs face when they are looking for support but want to avoid being in service of empty, performative gestures 
• Stott and Christie’s advice for entrepreneurs

This Founder Spotlight episode is sponsored by Search and Convert, an Austin-based marketing agency that can help your business get more leads through your site. 

Read more, listen, and watch at foundingAUSTIN.

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