Search engines run our lives. The path we take to information is dictated by Google, Facebook, Amazon, and other forms of search. Search engines feel objective and truthful, but are built through ongoing experimentation and subjective decision making.

That’s what has kept Danny Sullivan writing about search engines for twenty years.

The content Google prioritizes, the ads that we see, the way that a product review changes how highly a search result appears on a search; these are the topics that Danny studies. He is the founder of Search Engine Land, an invaluable resource for news and updates about search engines and marketing. I’ve been reading Search Engine Land since college, so it was a treat to sit down for a conversation with him.

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