ZigZagging into Marketing Technology

Search Engine Marketing Techniques


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Search engine marketing (SEM) is a combination of techniques and marketing methods that aim to make your company dominate the search engine results page for a particular set of phrases, questions, and keywords.  This is done in two ways: Search engine optimization (SEO) and with paid search ads (PPC).  Listen to my podcast to learn more.

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ZigZagging into Marketing TechnologyBy Faylene Bell

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