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Search in the Age of AI: Website Strategies That Still Win Clients Results
Every agency owner today is confronting a new reality: AI has fundamentally altered how search engines evaluate and rank websites. What worked yesterday suddenly seems outdated, leaving many scrambling to understand new rules while clients demand the same level of performance. The ground beneath our feet is shifting rapidly, with algorithm updates, AI-generated content flooding the internet, and traditional SEO metrics being redefined. Many agency owners feel like they're playing a game where the rules keep changing without notice, risking client retention and struggling to articulate their value proposition in this new landscape.
Today we welcome Joshua Jacoby, owner of My Favorite Web Designs, a Mesa-based digital marketing agency that's successfully guided over 200 local clients through evolving search landscapes. Joshua brings a unique perspective having transformed his agency through personal adversity—surviving COVID, overcoming significant injuries, and shifting from technical practitioner to strategic innovator. His expertise in SEO and web design, combined with his adaptability in crisis, positions him perfectly to help us navigate the AI revolution reshaping search.
Social Pulse Podcast host Mike Allton asked Joshua Jacoby about:
⭐ Practical website design principles that remain effective despite AI's growing influence on search algorithms
⭐ Content strategy adaptations that help agency clients maintain visibility in AI-powered search results
⭐ Future-proofing techniques that help agencies demonstrate continued value as search continues to evolve
Learn more about Joshua Jacoby
Connect with Joshua Jacoby on LinkedIn
Resources & Brands mentioned in this episode
My Favorite Web Designs
Learn more about Agorapulse with a free demo
ChatGPT
Perplexity
Gemini
ChatGPT detector
QuillBot
Google Search's guidance about AI-generated content
Yelp
Yellow Pages
Manta
Hot Frog
Google Maps
OpenAI
Magai
FluxPro
ChatGPT
Gemini
Claude
New ways AI helps keep business information trustworthy
OpenAI Introduces Operator Feature: What You Need to Know
Google Analytics
Moz
SemRush
BrightLocal
Google Blog
GMB SubReddit
Local Search Subreddit
Ads Search Reddit
Google AdWords
Click Cease
Traffic Guard
CloudFlare
Reddit User Generated Content
The Moz Blog
The Search Engine Land Blog
Artificial Intelligence Show by the Marketing AI Institute with Paul Roetzer and Mike Kaput
The AI Hat Podcast
Google's Deep Mind Podcast, hosted by Hannah Fry
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/search-in-the-age-of-ai-website-strategies-that-still-win-clients-results
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
View all episodes
By Mike AlltonEvery agency owner today is confronting a new reality: AI has fundamentally altered how search engines evaluate and rank websites. What worked yesterday suddenly seems outdated, leaving many scrambling to understand new rules while clients demand the same level of performance. The ground beneath our feet is shifting rapidly, with algorithm updates, AI-generated content flooding the internet, and traditional SEO metrics being redefined. Many agency owners feel like they're playing a game where the rules keep changing without notice, risking client retention and struggling to articulate their value proposition in this new landscape.
Today we welcome Joshua Jacoby, owner of My Favorite Web Designs, a Mesa-based digital marketing agency that's successfully guided over 200 local clients through evolving search landscapes. Joshua brings a unique perspective having transformed his agency through personal adversity—surviving COVID, overcoming significant injuries, and shifting from technical practitioner to strategic innovator. His expertise in SEO and web design, combined with his adaptability in crisis, positions him perfectly to help us navigate the AI revolution reshaping search.
Social Pulse Podcast host Mike Allton asked Joshua Jacoby about:
⭐ Practical website design principles that remain effective despite AI's growing influence on search algorithms
⭐ Content strategy adaptations that help agency clients maintain visibility in AI-powered search results
⭐ Future-proofing techniques that help agencies demonstrate continued value as search continues to evolve
Learn more about Joshua Jacoby
Connect with Joshua Jacoby on LinkedIn
Resources & Brands mentioned in this episode
My Favorite Web Designs
Learn more about Agorapulse with a free demo
ChatGPT
Perplexity
Gemini
ChatGPT detector
QuillBot
Google Search's guidance about AI-generated content
Yelp
Yellow Pages
Manta
Hot Frog
Google Maps
OpenAI
Magai
FluxPro
ChatGPT
Gemini
Claude
New ways AI helps keep business information trustworthy
OpenAI Introduces Operator Feature: What You Need to Know
Google Analytics
Moz
SemRush
BrightLocal
Google Blog
GMB SubReddit
Local Search Subreddit
Ads Search Reddit
Google AdWords
Click Cease
Traffic Guard
CloudFlare
Reddit User Generated Content
The Moz Blog
The Search Engine Land Blog
Artificial Intelligence Show by the Marketing AI Institute with Paul Roetzer and Mike Kaput
The AI Hat Podcast
Google's Deep Mind Podcast, hosted by Hannah Fry
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/search-in-the-age-of-ai-website-strategies-that-still-win-clients-results
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.