Search is just about Google? Think again. In this conversation with Pratim Bhosale (Senior Developer Experience Engineer at Treblle), we discuss how search technology secretly powers nearly every app you use daily.

What we discuss:

- Why Netflix recommendations are actually reverse search

- How dating app swipes and e-commerce filters are sophisticated search in disguise

- The evolution from keyword matching to semantic understanding

- Why JavaScript developers are writing the most insecure code (surprising data)

- How AI is changing what brings developers joy

- The authenticity crisis in tech content (and why Pratim blocks AI-generated responses)

Key takeaways:

- Every filter, recommendation, and personalization feature you build involves search

- Modern search goes way beyond text - it's about context, location, and intent

- The developer experience is fundamentally changing with AI tools

🔔 Subscribe for more Beyond Coding episodes

💬 What hidden search problems have you discovered in your projects?

Connect with Pratim:

https://www.linkedin.com/in/bhosalepratim

https://x.com/BhosalePratim

Full episode on YouTube ▶️

https://youtu.be/X4CxFXTpcBQ

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OUTLINE

00:00:00 - The Evolving Magic of Search

00:03:28 - From Physical Files to Contextual AI

00:05:00 - Why All Developers Should Care About Search

00:08:28 - Unlocking New Possibilities with Hybrid Search

00:12:40 - The Developer Advocate's Dilemma: Depth vs. Breadth

00:15:05 - The Joy of Fast Feedback in Backend Development

00:18:01 - How AI is Reshaping Creativity and Joy

00:21:17 - AI's Impact on Code Generation and Security

00:24:57 - Programming Languages and Code Quality

00:29:05 - Picking Up New Languages in the Age of AI

00:33:12 - The Rise of AI-Generated Content on Social Media

00:38:52 - When to Use AI in Your Content Creation

00:42:15 - Why Empathy is The Most Valuable Skill for the Future

00:45:52 - The Future Value of Human Experiences