This is the second episode in a series on having a thriving career. There is one specific subfield where this challenge is harder than usual - it's marketing within paid and organic search. There are always new tools and techniques coming along, and In our guest's opinion, to be a search marketing professional means upgrading yourself, to master them while the iron is still hot. 

I'll be talking with someone who has dealt with more than her fair share of change - but who feels she is better as a result. Originally from Peru, Giannina Fumigalli has lived in Montreal Canada for the last 18 years and who has been working in digital marketing that whole time, including both agency and client-side roles. She is currently the Growth Marketer at Vircom, a pioneer in B2B Email Security.

All people and things mentioned can be found via episode 162's shownotes page on the Funnel Reboot site.