After a long break and some exploration I am back on the project. Deciding between search and social it's a topic I went through during this slow phase.

Started from securing social media handles

How I thought about social as opposed to focus on search

Evaluating search vs social opportunity and investment time frame

A run through of social platforms and opportunities

Feed based social platforms vs YouTube

YouTube vs publishing SEO content

Youtube if you plan to be serious about it in parallel with search.