SEO Research Suite - The thought leading podcast for Generative Engine Optimization and SEO

Search patent of the week: Contextual search tool in a browser interface


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This episode ia about a Google patent for a contextual search tool that operates within a web browser interface.

This innovative system addresses the problem of users losing context when searching for information by allowing them to view search results and suggestions in a dedicated, browser-controlled area while the original webpage remains visible. The tool functions by extracting "core content" from the viewed page, excluding advertisements and third-party widgets, and then using this extracted content—which includes text, images, and semantic structure—to generate highly relevant search queries, summaries, or Q&A responses. The document also outlines the methodology for content creators to structure their webpages using semantic HTML and rich accessibility attributes to increase the relevance and prominence of their information within the new search tool, linking this process to Generative Engine Optimization (GEO).


https://www.kopp-online-marketing.com/patents-papers/contextual-search-tool-in-a-browser-interface

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SEO Research Suite - The thought leading podcast for Generative Engine Optimization and SEOBy Olaf Kopp