eCommerce Australia

Search, Sell, Scale: eCommerce Secrets You’re Not Using (Yet) - Alex Ross I Athos Commerce


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Alex Ross, Senior BDM for Athos Commerce, gives us the heads up on the tools, tests, and tactics top eCommerce brands are using to dominate Q4.

From AI-powered generative discovery to overlooked A/B testing goldmines, this episode is your roadmap to smarter search, higher conversions, and lasting loyalty.

Whether you're prepping for Black Friday, scaling your product catalogue, or trying to crack customer intent, this conversation delivers the kind of insights most brands find out the hard way.

You’ll Learn:

  • How generative discovery is redefining search intent and product discovery

  • The exact data mistake killing your conversions

  • Smart A/B tests that move the needle fast

  • What to fix now to crush November sales

  • How to turn product data into a loyalty machine


Perfect for:eCommerce founders, digital marketers, CX leads, and anyone serious about optimising for Q4 and beyond.

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eCommerce AustraliaBy Ryan Martin