In this episode, Laura and Grace explore the evolving landscape of holistic search, the integration of SEO and PPC, and the impact of AI on marketing strategies. Our experts share insights on how to align teams, leverage data, and adapt to changing search behaviors to drive better results.

Key topics

• Holistic search evolution and definition
• Integration of SEO and PPC strategies
• Impact of AI on search and marketing
• Team collaboration and communication in marketing
• Search behavior changes and user experience

Resources

Moz Whiteboard Friday - https://moz.com/blog/seo-ppc-integration-whiteboard-friday

Google Performance Max - https://support.google.com/google-ads/answer/10724817?hl=en

Google AI Max - https://support.google.com/google-ads/answer/15910187?hl=en

In this episode, Laura and Grace explore the evolving role of technical SEO in the age of AI, discussing best practices, common mistakes, and the impact of JavaScript and structured data on AI visibility.

Key topics

• The importance of technical SEO in the age of AI
• Common mistakes in technical SEO audits
• The impact of JavaScript frameworks on SEO and AI
• How structured data influences AI understanding
• Prioritization frameworks for technical SEO issues

Resources

• Can LLMs see your JavaScript rendered content? - https://visively.com/kb/ai/ai-crawlers-javascript-rendering

https://www.getpassionfruit.com/blog/javascript-rendering-and-ai-crawlers-can-llms-read-your-spa

• Brighton SEO Conference - https://brightonseo.com/events/san-diego-2026

Chapters

00:00 Introduction to SEO and AI's Impact on Technical SEO

01:55 Is Technical SEO Still Relevant in the AI Age?

04:02 Fundamentals of Technical SEO and Website Crawling

08:00 Common Mistakes in Technical SEO Audits

11:55 Handling Pagination and Facet Navigation for SEO

16:10 Using Redirects, Noindex, and Canonicals Strategically

20:03 JavaScript Frameworks and Their Effect on SEO and AI

24:58 Prioritizing Technical SEO Tasks with Frameworks like ICE

29:58 The Role of Structured Data and Schema Markup in AI Visibility

40:12 Tools and Testing for JavaScript and AI Accessibility

Discussion, Educational

Summary

In this episode, Laura and Grace explore the evolving role of content in the age of AI, discussing topics like SEO, content quality, AI's impact on search, and strategies for building authority and visibility.

Key Topics

• The importance of content in the AI era
• Balancing quality and quantity in content creation
• AI's role in surfacing and ranking content
• The significance of EAT (Experience, Authority, Trust)
• The evolving role of keywords and entities in SEO
• Prompt tracking and AI visibility strategies
• The impact of user-generated content and forums
  

Resources

• Google EEAT Guidelines - https://developers.google.com/search/docs/fundamentals/creating-helpful-content#eat
• Google’s Guidelines on Optimizing for AI - https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
• Lily Ray's Insights on AI feedback loop - https://www.linkedin.com/posts/lily-ray-44755615_last-year-i-asked-perplexity-about-the-latest-share-7449931416840118273-U8nY/
• What is Retrieval-Augmented Generation (RAG)? - https://cloud.google.com/use-cases/retrieval-augmented-generation
  

Chapters

00:00 Introduction 

03:00 Is Content Still King in the Age of AI?

06:04 Quality vs. Quantity in Content Creation

09:03 The Role of AI in Content Production

12:01 AI's Impact on Content Discovery

14:58 Navigating Sensitive Topics with AI

18:00 Understanding Google's E-A-T Guidelines

20:58 The Importance of Reviews and User Experience

26:19 The Importance of Authority in SEO

30:15 Evolving Role of Keywords in SEO

35:23 The Shift from Keywords to Entities

40:05 Prompt Tracking vs. Keyword Tracking

44:07 Engaging with Audiences for Better Visibility

Content type

Discussion

Primary goal

Educational

Summary

In this episode, Laura and Grace explore the evolving landscape of AI search, SEO, and how generative models like ChatGPT are transforming digital visibility. They discuss the implications for brands, technical strategies, and the future of search behavior.

Key topics

• The evolution of AI search and its impact on SEO
• Differences between traditional SEO and GEO strategies
• The importance of authority and trust for brands in AI search
• Technical considerations: JavaScript, structured data, and AI algorithms
• Consumer behavior shifts due to AI and social platforms
• Future trends: agentic search and AI-powered personal assistants

Chapters

00:00 Is SEO Dead? The Evolution of Search

02:57 Generative Engine Optimization: A New Buzzword

06:00 AI in Search: The Role of Large Language Models

08:54 Consumer Behavior and AI: A Shift in Search Dynamics

12:08 The Importance of Visibility in AI Search

15:08 The Future of Search: Traditional vs AI

18:00 AI Agents: The Next Step in Search Technology

20:53 The Debate: GEO vs SEO

23:53 Citations vs Visibility in AI Responses

29:35 Navigating SEO Metrics and Tools

32:39 The Shift from Keywords to Topics

37:27 Establishing Authority in AI Search

39:44 The Role of Structured Data

44:23 Exploring LLMs.txt and Its Impact

49:11 Trusting AI: A Critical Perspective

52:31 SEO Evolution: Is It a Rebrand?

54:19 Building Brand Authority Across Platforms