Summary

Host Nick Fraunfelder of Sure Oak sits with Seth Turnoff, founder of Custom Medical Marketing, to discuss the challenges and strategies in healthcare marketing. He emphasizes the importance of identifying high-value patients, the rise of consumerism in healthcare, and the need for a seamless patient experience. Seth shares insights on leveraging data for targeted marketing, the role of social media, and the impact of AI on marketing efforts. He highlights the significance of building trust with patients and the human element in healthcare marketing.

To Contact Seth:

https://www.linkedin.com/in/sethturnoff/

https://custommedicalmarketing.com/

Takeaways

• Seth Turnoff is a patient acquisition specialist and founder of Custom Medical Marketing.
• CMM focuses on driving ideal patient visits for specialty medical practices.
• Identifying high-value patients is crucial for physicians to avoid burnout.
• Consumerism in healthcare is rising, leading to increased patient expectations.
• Healthcare marketing requires a multi-faceted approach, not just one solution.
• The patient experience should be as seamless as possible to build trust.
• Data-driven marketing helps target the right audience effectively.
• Building trust with patients is essential for successful marketing campaigns.
• Social media is a powerful tool for engaging potential patients.
• AI can enhance marketing efforts but cannot replace the human touch.

Chapters

00:00 Introduction to Seth Turnoff and Custom Medical Marketing

05:40 The Importance of High-Value Patients

11:38 Challenges in Healthcare Marketing

18:37 Building Trust Through Relevant Messaging

24:45 The Importance of Patient Experience

33:38 The Role of Personal Connection in Healthcare Marketing

42:06 Navigating Patient Acquisition and Retention