In next week's episode of 'What's in the Box', Andrew interviews Adam Cotgreave, CIO of Seasalt, discussing the brand's roots in Cornwall, its evolution from a practical clothing store to a fashion lifestyle brand, and its ambitious plans for global expansion. Adam shares insights on the importance of sustainability, adapting to market changes, and maintaining consumer confidence in a volatile retail environment. 

In this clip, Adam discusses the brand's heritage and where it all began as an army surplus store in Penzance.