In this short episode, I introduce Step 2 of the Brand Behaviour System—where we move from words to proof.

You'll learn:

Why most values sound the same—and how to make yours felt

How to design behaviours that build trust without saying a word

The real reason your brand feels invisible (and how to fix it fast)

These episodes are designed to be quick, clear, and behaviour-first. No fluff. Just real trust-building.

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